The press has often been
"fourth estate of government." No one should doubt its influence.
programs and their hosts, for that matter, often drive the news by
keeping certain interest stories in front of viewers ad nausea.
the advent of 24 hour cable news networks and now with news
online, the pressure on the business side of news journalism has
increased dramatically. Remember reporting the news is a business.
Those who produce the news know that rates for advertising are
the number of viewers or readers.
Newspapers are no less
Local newspapers are widely read and help influence community
on topics they choose to write about. Despite claims to the
all media outlets have shades of bias. Viewers and readers want to
entertained as well as informed. Whether government officials,
groups, business interests, "talking heads," etc., all know the
of getting their position on the air, online or in print. It is
important. Union members need to understand and take similar
get our voices heard and opinions seen.